New Book Launch
End U.S. Healthcare Waste.
About the Book
America spends more on healthcare than any other nation and gets less in return. U.S. healthcare waste totals an estimated $1.6 trillion annually — a figure that exceeds the GDP of more than 180 countries.
The waste does not accumulate by accident. It is built into contracts, protected by opacity, and perpetuated by vendors with no financial incentive to fix it. Employers who self-insure their health plans sit at the center of this problem. They also hold the most direct authority to solve it.
Model Optimal Care is a practical, data-driven guide written by Jude Odu, a 25-year healthcare technology veteran who has worked across every major sector of the U.S. health system. Odu introduces a new framework positioned as the next step beyond Value-Based Care, resting on five core principles: Transparency, Accountability, Integration, Engagement, and Technology Enablement.
The strategies in this book deliver results. Employers who apply them consistently achieve 20 to 30% reduction in annual healthcare spend.
What You'll Learn
Non-Technology Strategies
Educate employees, redirect non-emergent ER visits, and design benefits that steer members toward high-value providers.
AI-Powered Claims Auditing
Identify overpayments, duplicate claims, and billing errors in near real-time using modern AI tools.
Pharmacy Cost Optimization
Shift spending toward fiduciary PBMs, optimize formularies, and detect inefficiencies costing your plan millions.
Fiduciary Compliance as Strategy
Turn your ERISA and CAA obligations into a cost-containment advantage with data-driven vendor accountability.
Who This Book Is For
This book is written for anyone with fiduciary responsibility for an employer-sponsored health plan — or anyone who advises them:
Benefits Directors & HR Executives
CFOs & Finance Leaders
Self-Insured Employers
PEOs
Stop-Loss Carriers
ASOs
Third-Party Administrators (TPAs)
Benefits Brokers
Healthcare Consultants
Healthcare Policymakers
PBMs & Pharmacy Consultants
Release Announcement
Model Optimal Care was released in May 2026. The book is available on Amazon and wherever books are sold. Sign up for the MOC newsletter to receive updates on health policy developments.
Early Praise
What industry leaders are saying about Model Optimal Care.
"This is a rare healthcare book that respects the reader’s intelligence and time. No vendor pitches. No inflated ROI claims. Just field-tested strategies backed by data and common sense. If you’re a plan sponsor and you are not reading this book, you are leaving money on the table."Al Lewis CEOCEO, Quizzify; Author, Why Nobody Believes the Numbers and Surviving Workplace Wellness
"Model Optimal Care is the resource our industry needs right now. For professionals new to self-funding, it provides a clear, data-driven foundation. For those of us who have spent decades in this space, it delivers current methods, innovations, and practical arguments that sharpen how we serve the self-funded community."Ernie ClevengerPresident & Publisher, MyHealthGuide, LLC; Retired President & Co-Founder, CareHere, LLC; Past Chairman, SIIA
"Transparency alone does not reduce healthcare costs. Employers need the discipline to act on what the data reveals. Model Optimal Care delivers that discipline, with practical strategies that turn information into fiduciary action."Michael McKenzie, MHAHealthcare Technology Founder and Former Hospital CIO
Stay Informed
Get the latest on healthcare cost containment, the MOC framework, and upcoming Academy courses.